‘One Bite and He Was Hooked’: From Kenya to Nepal, How Parents Are Battling Ultra-Processed Foods

This menace of ultra-processed foods (UPFs) is an international crisis. While their consumption is especially elevated in Western nations, making up the majority of the usual nourishment in nations like Britain and America, for example, UPFs are taking the place of natural ingredients in diets on each part of the world.

In the latest development, the world’s largest review on the health threats of UPFs was published. It cautioned that such foods are leaving millions of people to long-term harm, and called for swift intervention. Earlier this year, an international child welfare organization revealed that a greater number of youngsters around the world were obese than too thin for the historic moment, as processed edibles dominates diets, with the steepest rises in developing nations.

A leading public health expert, an academic specializing in dietary health at the a major educational institution in Brazil, and one of the study's contributors, says that businesses motivated by financial gain, not individual choices, are driving the transformation in dietary behavior.

For parents, it can seem as if the entire food system is working against them. “At times it feels like we have zero control over what we are placing onto our kid’s plate,” says one mother from the Indian subcontinent. We spoke to her and four other parents from internationally on the increasing difficulties and annoyances of providing a nutritious food regimen in the era of ultra-processing.

The Situation in Nepal: A Constant Craving for Sweets

Nurturing a child in Nepal today often feels like trying to swim against the current, especially when it comes to food. I cook at home as much as I can, but the moment my daughter leaves the house, she is surrounded by vibrantly wrapped snacks and sweetened beverages. She persistently desires cookies, chocolates and packaged fruit juices – products intensively promoted to children. A single pizza commercial on TV is sufficient for her to ask, “Is it possible to eat pizza today?”

Even the educational setting perpetuates unhealthy habits. Her cafeteria serves sweetened fruit juice every Tuesday, which she eagerly awaits. She gets a packet of six cookies from a friend on the school bus and chocolates on birthdays, and faces a snack bar right outside her school gate.

At times it feels like the complete dietary landscape is undermining parents who are simply trying to raise well-nourished kids.

As someone employed by the Nepal Non-Communicable Disease Alliance and heading a project called Encouraging Nutritious Meals in Education, I understand this issue thoroughly. Yet even with my knowledge, keeping my young child healthy is exceptionally hard.

These repeated exposures at school, in transit and online make it almost unfeasible for parents to limit ultra-processed foods. It is not just about what kids pick; it is about a nutritional framework that encourages and advocates for unhealthy eating.

And the data reflects exactly what households such as my own are facing. A recent national survey found that a significant majority of children between six and 23 months ate unhealthy foods, and 43% were already drinking sugary drinks.

These figures are reflected in what I see every day. Research conducted in the district where I live reported that a notable percentage of schoolchildren were carrying excess weight and 7.1% were suffering from obesity, figures directly linked with the surge in unhealthy snacking and more sedentary lifestyles. Further research showed that many Nepali children eat sweet snacks or manufactured savory snacks nearly every day, and this frequent intake is associated with high levels of dental cavities.

The country urgently needs stronger policies, healthier school environments and more stringent promotion limits. Before that happens, families will continue waging a constant war against unhealthy snacks – an individual snack bag at a time.

Caribbean Challenges: When Fast Food Becomes the Default

My position is a bit particular as I was forced to relocate from an island in our chain of islands that was destroyed by a severe cyclone last year. But it is also part of the stark reality that is confronting parents in a part of the world that is feeling the most severe impacts of climate change.

“The circumstances definitely deteriorates if a storm or mountain explosion eliminates most of your crops.”

Before the occurrence of the storm, as a nutrition instructor, I was deeply concerned about the rising expansion of fast food restaurants. Nowadays, even local corner stores are participating in the change of a country once known for a diet of fresh regional fruits and vegetables, to one where oily, salted, sweetened fast food, packed with artificial ingredients, is the favorite.

But the scenario definitely deteriorates if a hurricane or mountain activity wipes out most of your produce. Unprocessed ingredients becomes rare and very expensive, so it is incredibly challenging to get your kids to eat right.

Despite having a steady job I wince at food prices now and have often resorted to choosing between items such as legumes and pulses and protein sources when feeding my four children. Offering reduced portions or smaller servings have also become part of the post-disaster coping strategies.

Also it is rather simple when you are balancing a challenging career with parenting, and hurrying about in the morning, to just give the children a small amount of cash to buy snacks at school. Regrettably, most educational snack bars only offer highly packaged treats and carbonated beverages. The outcome of these hurdles, I fear, is an increase in the already widespread prevalence of chronic conditions such as type 2 diabetes and high blood pressure.

Kampala's Landscape: A Fast-Food Dominated Environment

The sign of a global fast-food brand looms large at the entrance of a commercial complex in a urban area, challenging you to pass by without stopping at the takeaway window.

Many of the kids and caregivers visiting the mall have never gone beyond the borders of this East African nation. They certainly don’t know about the bygone era of hardship that motivated the founder to start one of the first worldwide restaurant networks. All they know is that the famous acronym represent all things modern.

In every mall and every market, there is fast food for all budgets. As one of the more expensive options, the fried chicken chain is considered a special occasion. It is the place local households go to mark birthdays and baptisms. It is the children’s prize when they get a favorable grades. In fact, they are hoping their parents take them there for Christmas.

“Mom, do you know that some people pack fried chicken for school lunch,” my 14-year-old daughter, who attends a school in the area, tells me. She says that on the days they do not pack that, they pack food from a popular east African fast-food chain selling everything from fried breakfasts to burgers.

It is the weekend, and I am only {half-listening|

Krista Calderon
Krista Calderon

A passionate gaming enthusiast and expert writer, sharing insights on casino strategies and industry trends.